BIG VS. SMALL

Today's playing field is not as it was when giant firms dominated the business scene. Solo practitioners working from a home office can carve out a growing piece of the business pie by offering professional-grade services with a personal touch...at a lower cost! Not surprisingly, small upstarts everywhere are giving the big boys a run for their money. New technology and software allows "independent" real estate practitioners to undercut bigger competitors saddled with costly office overhead. Nimbler free-lancers can operate at a fraction of their larger competitors’  costs. And in today's competitive business world, being lean and light on your feet is key to survival!

If you are considering  working with one of our affiliates in California or if you are an agent considering joining the ranks of Independence Realty, here are a few pointers to help you make one of your wisest decision.

1) Cost considerations.

If you believe that size really matters, think again.  Successful agents owe their personal success...to themselves! It’s the agent’s resourcefulness, initiative and self-reliance that wins the day, not  the company they work for. The professionals who join our team tend do very well for themselves.

It's proof that if you work hard and you feel confident about yourself, you can   be a winner. If you  have  confidence  in your abilities, you don’t need to be micro-managed. That's what Independence is  about. Our agents manage and grow their business and get more rewards as a result.

As in everything in life, doing things for yourself is cheaper than having someone else do them for you. However, self-reliance requires more input and initiative on your part.

So what shall it be? 

 Pay top dollar to a big firm, be told what to do and follow the herd?

Or take charge and reap the benefits of Independence?

- It’s your call.